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    Online dating for hipsters

    In many ways, online dating resembles offline dating — the resulting relationships are no different. So why do so many millions turn to the Web to find love?

    While many dating sites claim the ability to find your perfect match, social scientists aren’t buying it.

    After a rough breakup last January, I was sad and single in the Big Apple.

    Valentine’s Day was approaching, and this city of more than eight million people was feeling oddly lonely.

    “[Sites like] Ok Cupid give people a mechanism to combat the anxiety of being single,” said Ana B., 24 of New York City.It doesn’t help that these algorithms are closely guarded trade secrets.The majority of the surveys, studies, and reports evaluating online dating sites’ efficacy are paid for by the companies themselves, leading to some possibility for biased results.Plus, many big sites have been hesitant to allow independent researchers to look at their matching algorithms in depth.Whether or not the algorithms work, it's perhaps even more important if online daters they work.

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