"So I think that part came easily as a core value and a culture beacon for the teams."Second, the company has changed the way it categorizes its players."In the old days in the industry, we used to look at players as a sports gamer on Xbox, or a shooter player on Play Station," Miele said.
"But from my own gaming habits and my family's and looking around at people at EA, that's not how people play.
If we can sit down with a development team and say, 'We want to create the most fantastical escape for a player,' that's a different conversation than, 'Hey, this competitive game had five maps and four modes, what does our checklist look like?
' You come from a different place."Finally, and perhaps most critically, the company is looking to take advantage of its massive global footprint to help pull lessons from all the data it tracks around its playerbase and use it to connect with them, adding a human element to the process of data mining."We can have petabytes of data, but if we don't have the meaningful insights sitting on the ground in China, in Poland, in the US and Canada, we're not going to create anything meaningful for the players," Miele said, adding, "We're entertainment and this is a very creative place.
The foundations will support five 8.3MW turbines supplied by MHI Vestas, which are set to be installed later this year.
Horti Biz was introduced in 2012 and consists of the online news portal Horti Biz.com, the printed title Horti Biz, a news app for smartphones and an i Magazine for i Phone and i Pad.
The idea of "games-as-a-service" is nothing new to Electronic Arts."We're going to evolve and listen to players and respond to them.And fundamentally, that's what games-as-a-service really means."We will curate and create the best frameworks we possibly can for players to have the best experiences, but those will evolve.One of the big headlines of last week's EA Play event before E3 was that the upcoming Star Wars Battlefront 2 was ditching that approach, making such upgrades free for all players.Speaking with Games on the last day of EA Play, EA executive VP of global publishing Laura Miele said the shift was prompted by complaints about how the Season Pass structure fractured the player base."One of the most important foundations of live services is that we have a big responsibility in curating a social experience for people.