An Intel report says 40% of users of dating apps are likely to increase the amount of time spent on them ahead of V-Day.
Menon agrees that Woo sees an increase in users, especially women, around this time.
In just three years, India has become Tinder's largest market in Asia.
Last month, the company opened an office in Delhi, its first outside the US.
Truly Madly has 2 million users, the same as Woo, an app launched in 2014.
Woo, which targets the 25 age group, withholds names of women and makes users answer a set of questions before allowing them to chat.
In November 2015, Tinder said it saw a 400% increase in downloads in India in the past year, and active than men.
Tinder has tweaked its approach to suit the local conditions.When Delhi-based Truly Madly started two years ago, its founders were disinclined to call it a dating site and went for the inoffensive tagline, 'India's best matchmakers'."We were scared of using the word 'dating'," says Sachin Bhatia, cofounder and CEO."Perceptions are changing, and a lot of women love to use the apps," he says, while acknowledging that users are still largely male. " Since Thrill was following the same model, Tinder was unassailable competition.In India, the ratio of men to women on dating apps is , which could be a reason why a Tinder-like model won't work well. Girls are fewer because men are more desperate, he says. So in 2015, Israel launched Frivil, an app that lets people rate one another on looks and matches them based on their score. It may sound superficial but that is exactly how people operate," says Israel.